#1_Editorial_MAN MUG, a cup of words

11 Feb 2025

Several major news outlets have declared they are already using AI to generate headlines, subheadings, summaries and more. We at MAN have instead decided to write on our own, with our hands and minds, to offer our website’s visitors and readers thoughtful insights about what happens both inside and outside the museum.

And we do it as it was once done in newspapers. With a small editorial board and a handful of contributors called upon to address themes that, starting from exhibitions or colle
ctions, open our gaze toward a broader horizon, toward current topics that art interprets through its poetic filter.

The idea of a museum enclosed within its walls is not comforting. Besides being outdated. The MAN is restless, breathing deeply, sniffing out life and inhabiting its territory. Just as it acts physically – leaving its spaces to reach schools, squares, suburbs, taking its artists traveling abroad or dancing at sunset on Tanca Manna – in the same way it has now decided to pulse and expand using words as vines.

Rapid communication and image culture, we cultivate these on social media, in stories, in tweets. However, we believe that in-depth analysis – so rare in an era where print media has been overtaken by more agile online versions – deserves to survive the hit-and-run mentality. We believe in stolen time, to read twenty lines delving into common topics and necessary reflections.

Here then is our new MAN MUG, a cup of daily words to sip together, a MAGazine of thoughts to share, starting with four rotating columns released weekly on the website.

Rita Moro signs here the page dedicated to the hidden collections of the museum and its masterpieces, while Elisabetta Masala will present proposals on the languages of contemporary art that, starting from exhibitions held in the museum’s halls, will then expand into the Italian and international landscape.

And while Alessandro Moni will reflect on themes of our current way of life, confirming that the museum must be an active witness of its time, an antenna to receive and an amplifier to spread, it will be my turn to introduce each edition with an editorial explaining its reasons, suggesting ideas for dialogue with the public. The MAN is now a museum to visit, to inhabit, to listen to, and also a museum to read.

Chiara Gatti

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